Founded in 2024 on the island of Koh Samui, Thailand, by Rob Coles, PRJCT:U emerged from a fundamental belief: that personal development is a continuous journey of growth and transformation. PRJCT:U was established with a clear vision - to inspire individuals to approach their lives as an ongoing project of self-improvement.

It’s more than physical.

At PRJCT:U, we understand that genuine growth happens when we push beyond our comfort zones and embrace challenges head-on. Through our own experiences, we've discovered that the combination of physical training and mental development creates a powerful foundation for personal evolution.

Our mission is to cultivate a community of forward-thinking individuals who are committed to continuous progress. We strive to provide the education, support, and inspiration needed to facilitate meaningful personal transformation, helping each member unlock their full potential and create lasting positive change in their lives.